A survey of 180 college students at five U.S. universities revealed that promotional products are indeed influential and appreciated.

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Ninety-five percent of the students surveyed mentioned appreciation at having received the items, and 85 percent named an imprinted item in their immediate possession or at their home.

Eighty-three percent of respondents said that promotional products would motivate them in one or more of the following ways: respond to a survey, enter a contest, purchase a product or service, patronize a business or donate to a charity.

Promotion is not only for “big guys”. You can have a very low budget campaign if you really want to advertise your company and give you customers a “thank you” for being my customer.